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嗶哩嗶哩

業務概覽 內地領先的綜合性視頻分享平台,內容主要涵蓋遊戲、動漫等領域,2020年第四季度月活躍用戶逾2億人。2020年內35歲及以下用戶佔比超過86%,移動端月活躍用戶按年增幅在中國前十大視頻移動端應用中排名第一。
競爭優勢
  1. 以文化娛樂消費主力Z+世代(中國1985年至2009年出生)構成核心用戶群﹕2020年集團用戶中35歲及以下的用戶佔比在中國前十大視頻移動端應用中排名第一。根據艾瑞諮詢報告,Z+世代2019年貢獻超過64.8%的泛視頻市場收入。
  2. 高黏性和忠誠度的用戶﹕2020年,單個活躍用戶平均每天花在集團的移動端應用上的時間保持在80分鐘以上,為中國移動端應用最高之一,顯著高於2020年業界平均的29.8分鐘。正式會員12個月留存率保持在80%以上。
  3. 源源不斷的的創作內容生態﹕通過創作者激勵計劃和廣告平台等方式提高創作者的商業價值,2020年第四季度月均活躍內容創作者數量和視頻投稿量分別達190萬及590萬,按年增加90%和111%。
業務增長 2020年第四季度月活躍用戶以55%按年增長快速擴張,期內月付費用戶同比增長103%,持續建立穩定而參與度高的客戶群。高消費能力的Z+世代用戶群正吸引更多廣告商投放,而以用戶為中心的商業化能力長遠在增值服務及電商業務陸續展現。
股東背景 上市前股東名單之中,騰訊實體和阿里巴巴淘寶中國分別持股12.4%及6.7%。

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哔哩哔哩

业务概览 内地领先的综合性视频分享平台,内容主要涵盖游戏、动漫等领域,2020年第四季度月活跃用户逾2亿人。 2020年内35岁及以下用户占比超过86%,移动端月活跃用户按年增幅在中国前十大视频移动端应用中排名第一。
竞争优势
  1. 以文化娱乐消费主力Z+世代(中国1985年至2009年出生)构成核心用户群﹕2020年集团用户中35岁及以下的用户占比在中国前十大视频移动端应用中排名第一。根据艾瑞咨询报告,Z+世代2019年贡献超过64.8%的泛视频市场收入。
  2. 高黏性和忠诚度的用户﹕2020年,单个活跃用户平均每天花在集团的移动端应用上的时间保持在80分钟以上,为中国移动端应用最高之一,显著高于2020年业界平均的29.8分钟。正式会员12个月留存率保持在80%以上。
  3. 源源不断的的创作内容生态﹕通过创作者激励计划和广告平台等方式提高创作者的商业价值,2020年第四季度月均活跃内容创作者数量和视频投稿量分别达190万及590万,按年增加90%和111%。
业务增长 2020年第四季度月活跃用户以55%按年增长快速扩张,期内月付费用户同比增长103%,持续建立稳定而参与度高的客户群。高消费能力的Z+世代用户群正吸引更多广告商投放,而以用户为中心的商业化能力长远在增值服务及电商业务陆续展现。
股东背景 上市前股东名单之中,腾讯实体和阿里巴巴淘宝中国分别持股12.4%及6.7%。

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Bilibili

Business
Overview
The Group is a leading full-spectrum video community in China, offering a wide array of content including game, anime etc. In 4Q20, the Group has an average of over 200 million monthly active users (MAU). In 2020, over 86% of MAU were aged 35 and below, and the Group ranked No.1 in terms of mobile MAU growth in 2020 among top 10 video-centric mobile apps in China.
Strengths
  1. Core user base comprising of the consumption trend-setters in China's cultural and entertainment, Gen Z+ (The individuals in China born from 1985 to 2009): The Group ranked No. 1 in terms of the proportion of users aged 35 and below among top 10 video-centric mobile apps in China. Gen Z+ contributed to over 64.8% of the video-based market in terms of revenue in 2019, according to the iResearch Report.
  2. Highly engaged and sticky community: The average daily time spent per active user on its mobile app remained above 80 minutes in 2020, among the highest in mobile apps in China, which was higher than industry average of 29.8 minutes in 2020. 12th-month retention rate of official members remained above 80%.
  3. Ever-growing ecosystem of creative content: The Group's algorithms promote and enable high-quality content to quickly gain attention and enable content creators to effectively build their fan base and increase their influence. In the fourth quarter of 2020, it had 1.9 million average monthly active content creators and received 5.9 million average monthly video submissions, increasing 90% and 111% year-over-year respectively.
Business
Growth
The Group continuously built up a stable and highly engaged user base. In the fourth quarter of 2020, average MAU expanded quickly with an increase of 55% year-over-year, while average monthly paying users increasing 103% year-over-year. Gen Z+, which are leading the way in videolization has been attracting more and more advertisers, while the user-centric commercialization capabilities will gradually grow in the areas of value-added services and e-commerce segments.
Shareholder
Background
Well-known pre-IPO investors including Tencent entities and Alibaba Taobao China, which holds 12.4% and 6.7% of shares respectively.

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